My brand needs more clothing
My brand does not have clothes
My brand clothes are old and outdated
Each of us has our own unique personality and we wear appropriate clothes according to our personality, this clothing and our visual appearance in society is our visual identity.
When we talk about the brand, it means that the business has a personality, behavior and identity that relates to the audience. Every brand has its own identity and needs its own clothes to be seen. That clothing is the visual identity of the brand that is supposed to show itself among other brands and be seen clearly and correctly. This clothing or visual identity can be logo, organizational color, brand motifs, geometric forms, font and anything that is supposed to be seen in the visual part of the brand.
Before getting to know the behavior of the brand, the audience of the brand sees its appearance and the visual identity is the first thing that comes to the eyes of the audience, so a principled and professional visual identity can attract your audience at first sight. Then you can interact with the behavior of the audience. Connect with the brand. This definitely happens in your real life too, whether someone approaches you with a beautiful dress for a gift or an old and damaged dress, which person do you choose to spend time with?
