Sarah is a yoga instructor, and if I want to introduce her, I can say that she is a flexible and calm person, these points can be felt in her behavior and speech and even in her tone of voice. In the following, you can see how this form is created with different yoga movements to create a unified visual identity. For this logo, a simple and readable font (taken from Sara’s own identity) was used, which is a combination of the concepts that were discussed, which has the ability to be used separately for a memorable symbol.
Madeleine Logo Redesign & Package Design When the Madeleine project was entrusted to me, the logo was already designed. This project first came to me for packaging design, but when I saw