AXL, a new company that is going to produce electric and economical electric cars, has brought its first car called Sharks 5 to the production stage and participated in several exhibitions in Dubai in 2024 and was very well received. The AXL project started with the redesign of a logo that had already been designed, the previous logo had problems, and with a few changes in the proportions, it reached the right and desired form. After the logo redesign, according to the client’s order, the visual brand identity guidelines were designed based on the brand identity strategy, this order included the following:

Logo redesign along with its architecture and standardization, color palette, font, Sharks 5 exclusive logo design, online and print advertising section, email marketing, initial landing page for product introduction and stationery and image mood board.

For the design of all departments, it was necessary to research competitors and analyze the psychology of the audience in the Middle East and Europe (target audience). Finally, the images you see in the mockup are part of the initial implementation of the project, that’s why some of the images used are not AXL’s exclusive images, and the images of the Mood board proposal that were collected were used.