TAJ GOLD

A Familiar Symbol, Reimagined

A visual identity redesign for Taj Gold, refining its signature crown into a more contemporary symbol and building a cohesive visual system around it.

AXL

Shaping a New Electric Mobility Brand

A visual identity redesign for Taj Gold, refining its signature crown into a more contemporary symbol and building a cohesive visual system around it.

A Heart That Connects

A strategic visual identity redesign for Kellowear, refining its heart-inspired symbol, building a more expressive color system, and extending the brand into a cohesive retail experience.

One Brand, A Complete Visual System

A comprehensive visual identity for Artizan, connecting its diverse tableware collections through a consistent design language across print, digital, and environmental applications.

A Bold Identity, Built on a Minimal Brief

A typographic identity concept combining white and gold with a recognizable beef-inspired symbol, developed for an American client and a meat-focused market.

A Place for Togetherness

A hospitality concept built around shared experiences, bringing nature, fresh food, and meaningful social connections together at KAI Cafe & Restaurant.

A Personal Practice, Made Visual

A visual identity inspired by Sarah’s calm and flexible nature, translating yoga movements into a distinctive symbol supported by clear, personal typography.

From Space to Packaging

A packaging design project that evolved into a broader visual refinement, combining a refined logo, print-ready brand colors, and a custom pattern inspired by Madeleine’s store interior.

The Visual Language of Breathing

A fluid visual identity inspired by the movement of air, the infinity symbol, and the shape of the nose, extended through a custom pattern of soft, flowing forms.

Two Personalities, One Visual Identity

A personality-led identity inspired by founders Sogand and Sadaf, combining vibrant colors, soft forms, and a distinctive initial-based logo to express warmth, friendliness, and positive energy.