When the Madeleine project was entrusted to me, the logo was already designed. This project first came to me for packaging design, but when I saw the logo, I noticed some problems that needed to be corrected, I talked to the employer and presented the proposed sample, and they welcomed it and continued working with the redesigned logo. Okay, the next step was to create the organizational color that the brand needed, the colors that were modified for printing and had the correct color code, then it was time to design the packaging, because the work was very urgent, it was a good opportunity for ideation sessions. And there was no specific concept, that’s why I consulted with the employer and got an idea from the interior design of the store that had already been done and designed a pattern suitable for the interior space to have the most harmony with the space of the visual identity created up to that day. In the end, the output of the project was attractive and lovely in my opinion